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Developing Internet marketing strategies for today's dynamic
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- Vision
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The TAC Group: An
Internet Marketing Company
Creativity + Reason = Success
They say an ounce of inspiration will get
you farther than a pound of perspiration
but in this day and age you need both to
achieve success. At The TAC Group we embrace
creative thinking while never underestimating
the power of market research. Our marketing
solutions are a byproduct of both left and
right brain thinking. Our one guiding principal
is to create the best possible Internet
marketing strategy to achieve your end goals.
- Planning
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Internet Marketing
Services
At The TAC Group we don’t believe in a one
size fits all cookie cutter solution. Far
too many Internet marketing companies focus
solely on one marketing platform without
taking the time to look at the big picture
and discover what your company’s overall
goals are.
Depending upon what a client’s needs are
we can develop an all encompassing Internet
marketing strategy or simply develop a campaign
for one specific aspect of your web goals.
This may include driving traffic to your
site through the use of search engine marketing
including search engine optimization and
pay per click advertising, online press
releases, contextual ads and banners, email
newsletters, affiliate marketing, and webinars,
or retaining and upselling to new and existing
customers through email marketing, interactive
games, and promotions or a combination of
services.
- Action
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Search Engine Marketing
Strategies
With over 85 percent of the Internet population
using search to find what they are looking
for, developing an effective search engine
marketing strategy is the key for driving
traffic to your site. However without a
user friendly design and strong calls to
action potential customers will quickly
leave your site to click on the next search
result in hopes of finding a site that better
matches their needs.
When developing a search engine marketing
strategy we don’t stop at merely driving
traffic to your site. One of the key elements
is to determine what the client’s goals
are and how those goals relate to potential
customers needs. Finding the key touch points
for potential customers and creating a user
friendly environment that addresses those
issues is the key to a successful web site.
- Persistence
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Internet Marketing
Strategies
Developing a focused search engine marketing
strategy is the key for driving large scale
traffic to a site but it is only one element
of a successful Internet marketing strategy.
Once you have garnered a searchers attention
you need to turn that individual into a
customer.
There can be multiple steps in this process
depending upon where that potential customer
is in the buying cycle. Creating an environment
that speaks to the searchers needs and presents
information in user friendly environment
is vital for an immediate purchase or lead
generation. However, if the searcher is
in the very beginning of the research stage
having a strategy in place to capture their
attention and return to the site in the
future is necessary for a successful conversion.
Email newsletters, white papers, and online
tools are just some of the methods used
for ensuring that you can continue to communicate
to the searcher and remain top of mind when
they are ready to make a final purchase
decision.
- Success
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Internet Marketing
Solutions
We have created Internet marketing solutions
for companies ranging from publicly traded
companies, such as Yahoo!, to sole proprietor
start-ups. Our Internet marketing strategies
for B2C and B2B clients are based on each
individual company’s needs in order to ensure
their long term success.
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